With the advancement of the internet, it is essential for your business to have an online presence. The number of walk-in customers is gradually reducing as customers expect to see your business online, as well as reaching your customers.There are many other good reasons for getting your business online. Below are five reasons for you to consider:

It is cost-effective

Purchasing a domain name and creating a website is generally a low-cost investment in exchange of showcasing your business to a large pool of customers. Many service providers offer free website templates for clients who may not be willing to build sites from scratch.

Getting your business online also allows you to work from anywhere. This will help you save funds that would otherwise be invested in a rented space or operational costs for your business.

Gives your business credibility

With the increase in fraud and cyber crime in the world, customers have become less trusting when looking for a provider for goods/services. They do their due diligence to ensure they get a reliable provider and also the best value for their money. If your company does not have an online presence, customers may wonder how serious you are about your business and you may lose them to your competitors.

Increases customer engagement

Being more accessible to your customers will increase their satisfaction. A business with an online presence allows customers to give reviews which are perfect for word-of-mouth referrals.

Having video tutorials, articles and an FAQs section ensures your customers stay informed when:

  • Making a purchase decision
  • Trying to solve an issue with an existing purchase
  • Looking for alternatives

Easier to market your brand

When you lack an online presence for your business, you are limited by the reach you have to potential clients. Having an online presence allows multiple people to reach you at the same time. Your business will appear in search engines, and client reviews/ testimonials can be free marketing for your website.

Makes it easier for customers to get to you

As a business, you need to get your customers where they are. Nowadays, many people are working from home and it is not feasible going door to door marketing products/ services. It is important to ensure you have a site where customers are able to visit and browse products at the comfort of their homes. There is also the benefit of 24hr availability to your customers.


Having an online presence is not difficult, visit https://kenic.or.ke/ to register your domain name and get online today.