This acronym stands for Search Engine Optimization. In a nutshell, this means using of well- researched keywords in the content on your website so that your website can appear in organic search results when users make queries in search engines.

Search engines such as Google use an algorithm or set of rules to determine what pages to show for any given query and therefore ranks the results according to the one with the best SEO. The ones ranked at the top receive the most traffic, meaning more people go through the content on those websites.

There are two types of search results, namely, paid search results and organic search results. You want your website to appear in the organic search results since they get the most clicks as compared to paid search results.

Also, for paid search results, you have to part with money every time a user clicks on your website but for organic results you do not have to pay any money for traffic to your website. All you need is to apply good SEO strategies which ensure your content is high quality and relevant to the field you specialise in.

As a registrant or in other words somebody who owns a domain, you need to attract quality traffic to your website. This opens door of opportunities for you since more people will view your content and this could include potential customers or potential investors to your business.

Therefore, we can all agree that making use of SEO strategies is paramount and should be adopted by any website owner who wishes to drive quality traffic to and increase visibility of their website.

In summary, the benefits of SEO are:

  • An increase in visibility of your website hence increased traffic.
  • Improved customer trust since the more you apply SEO strategies the higher your website ranks in search engines.
  • Improved website quality. This is so because you have to optimize your content which as a result improves the website quality.
  • It is a long-term technique. The return on investment is not immediate but rather, it improves with time.