Every country has a reserved, two-letter country code domain and KeNIC is charged with the management and administration of the dot ke Country Code Top-Level Domain.

A key component to establishing your business is to choose a domain name that is short, simple, descriptive, and memorable to customers in the target market.

The first thing a potential customer will do when searching for your product or service is conduct a web search, and if your website is relatively easy to find and navigate, you’ll greatly increase your chances of a sale.

It is important to choose a name for your business that is unique and available as a domain before announcing yourself to the world.

The use of EMD-Exact Match Domain name can also help a potential customer to precisely match a search query that will likely drive traffic to your website since the keywords are related to the product or service used in the domain name.

Advantages of having a strong domain name

  • Online presence: Having a domain name can increase brand awareness, brand sales and loyalty hence providing visibility for your brand.
  • Reach your target market: Most local search engines display locally relevant content by filtering the search results to include local country code domains only.
  • Increase your search engine ranking: As you build your business and develop your website with quality content, potential customers will discover your site earlier in the search process, making them more likely to engage with you and give your business that additional boost from search engine activities.
  • Short and Memorable: A strong domain name that is short and brandable is easy to remember. In addition to being memorable, short names are less likely to be misspelled by users, resulting in fewer errors and lesser missed opportunities.

A domain name promotes professionalism and satisfaction, and separates your business from others in your industry.

More than anything, a domain name can help you build your brand! The more creative and forward-thinking you are in your approach, the more you distinguish your business from its competition.

Just like a company logo that is a reflection of your brand, the domain name that you choose is a reflection of your brand; simple accessible and memorable. 

-By Fiona Ongeso, HR Manager